ARITY / Research campaign
Arity, a driving data analytics company, needed to raise awareness about how sharing and analyzing driving data can help make our roads safer.
I collaborated with PR experts to create a data-driven content campaign drawing on original survey research as well as internal Arity data, earning placements in The Drive and Forbes.
RESEARCH REPORT | Data in action: Solving the driving safety crisis. I drew on internal Arity data and an original survey of 1,000 U.S. drivers to craft this data report that earned placements in The Drive and Forbes.
TIPSHEET | Telematics for a disrupted world. To reach insurers — a key Arity audience — I dove deeper on Arity internal data to discuss localized driving trends and their impact on insurance rates.
BLOG | Exploring solutions to end the driving safety crisis. I wrote this supplementary blog post to highlight survey data not included in the full data report so it could be more effectively pitched to media.
BLOG | With dangerous driving behavior on the rise, is it time to look beyond driver’s ed? I leveraged data from the survey to build out this original thought leadership perspective for Arity President Gary Hallgren.
Data privacy is a highly sensitive topic, but my thoughtful approach made for a smooth process even under intense scrutiny from client stakeholders. Our main client contact gave “the most minimal [feedback] that I think she has ever given” on my report first draft, according to our Walker Sands account lead.
The same client contact asked for me specifically on future projects because “the writing for the recent reports was spot on and she is aware of things we needed to be aware of from a privacy standpoint.”
“The writing for the recent reports was spot on” — Arity contact