FLEXENTIAL / State of AI infrastructure
Research report
Industry: AI + IT infrastructure
19
media placements
4
top-tier placements, including a ZDNet feature
Already known for its network of colocation data centers, Flexential needed to establish its brand as a leader in the AI infrastructure space.
To drive media coverage, I concepted and wrote an in-depth research report based on a 20-question survey of IT leaders that zeroed in on hot topics like data center sustainability, the IT skills gap and more.
The inaugural Flexential State of AI Infrastructure Report earned 19 media placements — nearly 2x our target — including a feature in ZDNet written by a reporter our PR team lead described as “a tough nut to crack.”
Social media assets
An infographic and set of motion graphics broke report findings down into digestible pieces, driving engagement on social media and boosting report downloads.
