Bridgenext, a digital consultancy, needed a compelling thought leadership narrative that would raise awareness for its brand launch. I worked with John Castleman, Bridgenext’s new CEO, to create a series of thought leadership articles exploring the concept of digital realization, including a LinkedIn article that received 5-7% engagement — well above industry benchmarks of 2% — and solidified Bridgenext’s nascent brand identity.

• Welcome to the new era of digital realization: Turning targeted investments into measurable ROI [LinkedIn]

• Adopting a new AI solution? Here’s how to realize a return on your investment [FastCo]

• Companies are finally catching on to the importance of data harmonization. Here’s what to do next [FastCo]

• Focus on employees to help customers during an M&A [SmartBrief]