Walker Sands needed to uplevel our web presence to showcase a unique brand identity and point of view. As part of a larger website redesign, I spearheaded the writing of 80+ pages of new web copy to reflect an upleveled brand voice and new messaging focused on outcomes-based marketing. My copy carefully balanced brand priorities with SEO and CRO considerations, creating a website that generates a steady flow of high quality inbound leads for Walker Sands.