An executive search firm with 50+ offices worldwide, DHR Global needed to raise brand awareness through a high-impact thought leadership narrative. I partnered closely with PR experts to craft a survey of 1,500 professionals across three continents that touched on timely topics like employee engagement, burnout, the rise of Gen AI, and trust in leadership. Drawing on insights from global practice leaders, I shaped the resulting data into a cohesive, high-value piece of thought leadership that delivered outstanding results, becoming a 2025 PRSA Skyline Awards finalist.

• 82 media placements, including top-tier coverage in Fortune and Forbes 

• 27,800+ organic impressions across 14 LinkedIn posts, with an average 6.4% engagement rate