Consumer electronics producer eero needed to build brand awareness and strengthen trust among professional wifi installers — as well as encouraging them to purchase eero units through Amazon Business, Amazon’s B2B procurement arm.

I collaborated closely with client stakeholders and the Walker Sands market research team to refine eero’s consumer-facing brand into pro installer specific messaging. I then led creative execution for multiple campaigns that activated that messaging for new product launches and key events in the eero calendar, including:

eero Outdoor 7 launch: Educational infographics on use cases + installation best practices for new eero product

CEDIA event support: Flyers and postcards to raise brand awareness at major annual expo for residential and commercial integrators