MASTERCARD /
Thought leadership content

Known primarily as a credit card network, Mastercard needed to raise awareness of its B2B cybersecurity and identity offerings. Over five years, I collaborated with multiple teams at Mastercard and its acquisitions, Ekata and NuData Security, to ideate and execute compelling thought leadership content across channels including earned media and organic search. Throughout that time I’ve:

pivoted from lead writer to account manager and editor

shifted the program’s focus away from brand positioning to organic search performance and back again
worked with three separate teams across multiple internal reorganizations

Throughout these shifts, I’ve maintained our team’s focus on delivering deeply researched, accurate, compelling content that aligns with changing brand standards and legal guidelines, establishing us as a trusted partner for Mastercard as this part of its business continues to evolve.

Thought leadership blog posts (2023-present)

In 2023, I led a team of writers and SEO experts to incorporate Mastercard brand priorities as well as keyword research, seasonal search trends and other inputs into a 10-month blog calendar. Then I oversaw execution of 10 articles that earned consistent praise from clients for their alignment with brand messaging, tone and voice.

Today, I lead content execution for a series of thought leadership blog posts for Mastercard’s reorganized B2B arm, leading ideation calls with thought leaders and writing or reviewing all drafts to ensure messaging alignment.

What’s the true cost of a chargeback in 2025?

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Fraud risk reports (2020-21)

I packaged proprietary Mastercard data into three biannual reports that established NuData Security as an authority on e-commerce fraud trends:

Thought leadership bylines (2020-22)

As lead writer for Mastercard acquisition NuData Security 2020-21, I wrote deeply researched bylines that positioned executives at as thought leaders on timely trends in cybersecurity. I also served as lead editor 2021-22.